GM Hires Hyundai Marketing Exec.

GM has hired a Hyundai marketing executive for its Chevrolet brand as the company attempts to continue its recent progress in sales domestically and abroad. Hyundai has done well in recent years due to innovative marketing and the latest models can be found at a Hyundai Hartford dealership. The New GM is looking for more ways to develop new marketing techniques and even reach past markets in which the automaker sold well. Also be sure to check out Ford Specials for deals on some of the top competing models.

Volkswagen Dealer businesses also sell great models that are similar to Chevy's latest models in terms of fuel efficiency and technology. GM named Chris Perry as its marketing leader for the Chevrolet brand. Chris Perry will replace Jim Campbell and Perry was formerly Hyundai Motor America's vice president of marketing. Perry will be GM's fourth marketing leader in 13 months as the company is switching up marketing directors in an attempt to stay competitive.

Campbell was moved to become the vice president of GM's vehicles and motorsports unit. Chris Perry will team up with Joel Ewanick who is GM's top U.S. marketing executive. Ewanick said, “I have worked with Chris in the past and know he will use his unique ability to integrate strategic and creative marketing activities across all communications disciplines to reconnect consumers to the Chevrolet brand.”

In the past year, 17 GM executives have left their job or the company. GM has underwent several changes since the new GM was launched and changes in executives has been one of them. GM is still looking to find its best business model and leadership, and although the company has changed leaders overall it is done much better in the past year than it has in several years. GM's rapid changes in executives might not be taken as a good sign by investors, but the company will continue to hold its IPO later this fall.