Along Comes a Game Changer

Every now and then someone comes along and tries to make a difference in how things are done. A friend and my new boss Richard Keith Latman is one of those people. He is trying to revolutionize the automotive CRM space. The only down side to that is that the big manufacturers are pushing dealers to consolidated solutions.

This will allow the manufacturers to control more of the dealers day to day operations and may not prove to be beneficial to dealers of the US manufactured vehicles over the long haul. By forcing dealers to use big box solutions they remove the flexibility to stand out from their competition and to move a head of the pack.

Ford, GM and Chrysler really do not car about supporting their dealers as much as moving metal. The don't care which dealer you buy from as long as you buy one of their products. It is a move away from the dealer model if they micro manage their dealers to this level and not allow them to differentiate themselves from one another.