
The markets have been slower than anticipated by automakers, and the market gains were not the largest gains of the year by any means. Ford dealers such as Minneapolis Ford sold 13 percent more for June 2010 compared to June 2009 and it was the smallest increase in sales since November of 2009. Total annual sales based on projections from June sales would have been 11.1 million, which was the lowest month for sales projections for the auto industry since February of 2010.
Jim Lentz, Toyota's Sales President said that the industry did not do well because of consumer unwillingness to spend money on a new vehicle due to a lack of confidence. Many consumers are uncertain about their future due to the high unemployment rate and are being more conservative with their spending. However, Toyota posted a 7 percent gain for the month of June compared to 2010.
Honda had only a 6 percent gain in America which was the first month that it had less than double digits since 5 months. Ford's Lincoln and Mercury brands improved by 16 percent total. Many industry experts said that June's sales would bring an adjusted annual rate of 11.2 million vehicles, and so far this projection has turned out true.
The projection would mean that annual sales would be the lowest that they have been in years. From 2000 to 2008, car sales averaged 16.4 million and in 2009 they substantially dropped to 10.4 million. This number is the lowest annual amount of car sales in the past 24 years.
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