
Ford and other domestic car makers have said that the markets are down since the third quarter of 2009. Mark Fields, Ford's President of the Americas said that U.S. automobile sales have "flat lined" since this time period. “Despite all the talk about things getting better, it doesn't seem that way in many people's homes or in their bottom line,” said Jessica Caldwell, an industry analyst at Edmunds.com
There is a 9.7 percent jobless rate in the nation and the real estate market continues to be in a slump. Consumer confidence is not high at the moment which has kept them outside of dealerships. Other industries such as the retail and travel industries are also down in the United States.
The number of anticipated purchases for 2010 is 9.5 million. The amount is the lowest in over 10 years, with 2000-2007 having approximately 17 million auto deliveries average in those years. Ford ranked second in U.S. sales for the first half of 2010 and overtook Toyota in this spot. Ford has been doing well since they did not accept the government assistance that was offered to both Chrysler and GM.
Ford anticipates more sales for 2010 throughout the year and might have a 16 percent increase in sales for June in spite of the slower buying market. Toyota sales have done well with anticipated increases of 9 percent for June. Other manufacturers like Honda and GM anticipate increased sales for June.
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