Big Three Drop Spending For 2009.

GM along with the other Big Three greatly reduced their advertising spending for 2009 in the United States. Also, for 2009, the top 100 advertisers in the U.S. reduced their spending overall by 10 percent. GM's major brands include Chevrolet, GMC, Buick and Cadillac which can be purchased at a Jersey City Chevy service. Ford models such as the Focus, Fiesta, Explorer, and Fusion can be purchased at any High Point used cars dealer.

One of the reasons for this drop in spending was that consumers as a whole were buying fewer automobiles. The condition of the economy has greatly reduced consumer spending across every industry. Auto sales as a whole dropped 21 percent, and the incentive for massive advertising spending for GM, Chrysler, and Ford was not there.

Automobile advertising is the second largest advertising category in United States after retail advertising. Proctor and Gamble, a producer of numerous retail products, was number one on the spending list at $4.2 billion.

Last year, both GM and Chrysler went bankrupt, however Ford was able to avoid bankruptcy. The Big Three spent $8.58 billion total on advertising in 2009 which was a 23 percent decrease.

GM spent $2.21 billion on advertising in 2009 and was the fourth highest spender on the list. This amount was a 22 percent drop in spending from 2008.

Nine automakers total made the list: Ford, GM, Chrysler, Volkswagen, Hyundai, Nissan, Toyota, Honda, and Daimler.

It is likely that the domestic automakers have been devoting more of their resources to research and development for 2009 and onward. The latest models by Ford and GM look like they will include some of the best hybrid and electric motor technology available on the market. In a year in which practically every industry across the board took a hit in sales, it makes perfect sense to spend money in other places where it will be used better.