Chevy Faces Long Road in Image Overhaul;

GM has major work to do to overhaul Chevrolet's image the United States and world as being one of the leading and high quality auto brands. GM hopes that better image perceptions will lead to more sales for its major brands such as Buick and Cadillac. Cadillac models can be test driven at a Jersey City Cadillac Service. Birmingham Jaguar sells competing luxury foreign Jaguar models. Ford has been doing much better than Chevrolet in recent sales, and the trend will likely continue as Ford is releasing several new and popular models in 2010. A Peoria Volkswagen Dealer sells competing VW models as well.

Chevy made a major switch last month from their historic advertising agency which they had a multi-decade relationship with. They also hired Jim Campbell who is now the leader of Chevy's marketing team. Chevy made headlines a few weeks ago when a memo leaked that supposedly detailed Chevy management telling employees to try to use the name "Chevrolet" more often as a possible method to phase out the Chevy name. The blogs and news websites quickly responded and Chevy nearly immediately issued a statement saying that they were not going to get rid of the Chevy name or discourage its use.

Chevrolet is GM's premier brand which sold 72% of its annual revenue through May for 2010. It does well among its more loyal customers, but GM is looking to expand into new markets such as the green car market with the Chevy Volt - a vehicle that is capable of up to 40 miles on just the electric battery.

GM is also releasing the Chevy Cruze which is an updated version of the Cobalt and is GM's first attempt in a long time to make some noise in the subcompact car market. It can be expected that GM will continue to fight to gain market shares with clever advertising and the latest technology features in their new models.