In a move to stay competitive and increase their customer service satisfaction, Cadillac, a division of GM, is offering all buyers of any 2011 car model a free maintenance program. Other GM brands such as GMC, which can be bought at a Jersey city GMC dealership, have not adopted this program yet. GM hopes to continue to up the ante for their customer service to get a larger share of the domestic and foreign car markets that other domestic automakers such as Ford and Chrysler are competing in. Ford models can be purchased at a local Ford dealer.
The program was announced on June 21, 2010 and Cadillac has just recently begun to produce their 2011 car models which will be shipped to dealers toward the end of the 2010 summer. Cadillac's 2011 models feature several improvements over its 2010 models. The program will be another incentive for customers to purchase the newest Cadillac models. Cadillac also includes a 5 year/100,000 mile powertrain warranty with their new models with 24/7 roadside assistance as well.
The program is a 4-year/50,000 mile car service that will include free oil changes, vehicle inspections, tire rotation, and replacement of air filters. Ford has also announced that they would be offering a similar service on 2010 and 2011 vehicles but the deadline for the service is September 7 and the Lincoln program is has a 3-year/45,000 mile limit.
Other brands like BMW and Lincoln also offer free wear and tear car part replacement for items like windshield wipers and brakes, but the Cadillac program does not offer this service. Cadillac has said this is because of the variable nature of car repairs with some models have different repair requirements.
Cadillac hopes to continue to boost their sales in the domestic market. Cadillac's sales are up 32 percent for 2010 up until May as opposed to last year's sales.
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