Thursday, July 15, 2010

GM Looking to Boost Chevy Corvette Sales;



GM announced that they would be looking to boost the sales of their Corvette model and other models. GM's latest Chevy models are found at an Indiana Chevrolet Dealer. Other competitors like Volkswagen are looking to continue to improve their major market shares in the United States, and there are several Volkswagen dealers located in the same major cities as Chevy dealers such as Peoria VW and Chicago VW dealers.

Toyota brands can get a quick oil change and other services done at a Toyota Quick Lube Los Angeles dealership as well. GM made a good start a few nights ago when they debuted their new Corvette advertisement that was created by the Goodby Silverstein & Partners advertising agency.

The agency is one of the top advertising networks in the world, and they have the skill to bring life back into GM's brands that have not been doing so well over the past few years. However, the Corvette has always had a solid fan base that has purchased the latest models of the vehicle, and the new ad is looking to expand the Corvette's market into other demographics.

GM is launching several new Corvette promotions such as the latest "build your own Corvette" promotion that allows Corvette buyers to be involved in the Corvette manufacturing process for a nominal fee. GM sold 13,934 Corvettes total last year and is looking to improve the sales of the historic model.

The recession is partly to blame for the low sales. The new 2010 and 2011 models of the vehicle are some of the best models in its history, and is saying a lot considering that the Corvette is a favorite sports vehicle of many racing enthusiasts and professionals.

Time will tell whether or not GM's latest moves will be effective at increasing Corvette sales, but there is a good chance that we will see more buyers of the latest Corvette if the economy picks up soon.

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