
Volkswagen Peoria sells imported automobiles and time will tell whether even imported brands will be able to maintain their high level of success and sales. Almost every domestic and foreign automaker suffered from reduced sales in the United States last year, and now Europe too has slowed in auto purchases. However, Chrysler has shown its resilience after filing for bankruptcy protection in 2009.
As for the factory in Sterling Heights, Chrysler said that it will be using the plant to build the Fiat successors to the Chrysler Sebring and the Dodge Avenger. The current Sebring and Avenger models will be updated in 2011, and then they will be fully replaced in 2012 by models that are built on a Fiat platform.
While the new Fiat platform models are in production, Chrysler will be building its 2011 models of the Sebring and the Avenger at its Sterling Heights Michigan factory. The factory will also hire 900 workers in the first quarter of 2011 to help with the production of these models. It looks like Chrysler is able to continue to produce and hire workers, and ultimately the success of the United States auto industry will depend not only on domestic demand but also foreign demand for vehicles made in the United States.
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