Ford CEO's Downsize Plans

It is no secret that you will no longer be able to find brand new Mercury vehicles from Denver Ford at the end of this year because the brand name is being phased out. However, you will still be able to find a great selection of Ford Motor Company vehicles from Kansas City Used Cars and at a great price! But were you aware that the CEO of Ford Motor Company, Alan Mulally, has plans to get rid of even more of the model line up and decrease their nameplate offering to 20 or 25 different cars?

Taking a cue from auto brands like Subaru Forester San Jose who only offer a handful of vehicle choices for their consumers, Ford wants to trim off the fat of their business. Currently there are 36 different models in the Ford family, and that includes the brands of Lincoln and Mercury. When Mercury is no longer in production, there will be four less models to worry about producing. Plus, there are rumors that the Lincoln brand name will also be discontinued. There is no reason to continue spending money producing vehicles that don't return a profit and don't entice the consumers. If people aren't interested in driving them, then why should they be produced?

When Mulally took over in 2006, there were 97 different nameplates under the Ford Motor Company umbrella. He quickly sold off the luxury brands Aston Martin, Jaguar, and Land Rover. Just last month he was able to sell Volvo for an impressive $1.3 billion to an interested buyer in China. If you can streamline production costs and focus your energy on making the vehicles in your fleet above and beyond perfect, then your success and reputation are likely to soar. Ford has been able to tend more closely to their line up now that the luxury lines are gone, and as the fleet continues to shrink, consumers can expect greater results from one of their favorite American auto makers.

alan mulally, ford nameplates, ford nameplate cuts, ford brand downsize