With the GM company suffering many damaging hits to their company name, and financial statistics, it is not surprising that they have had a lot of their sibling companies--like Oldsmobile, Pontiac, and Saturn--die out and dry up before they were able to find something that could resolve the financial down-slope. The odd fact about these companies that have dried up is that they were the most popular and the most targeted for the younger crowd whereas the Buick company was more targeted for the older-type. Unlike the company's who were designed to target younger audiences, Buick has been doing much more of this lately with their new models giving many Concord Ford dealers, and Cincinnati Ford dealers a run for their money.
The Buick Enclave and the Buick Lacrosse are mostly responsible for attracting the younger buyers in trend-setting regions such as California. This in return has turned Buick into the fastest-growing major brand in the industry. Something that seems very surprising considering the fact that Buick was once among the GM brands that were going to be scrapped. Now after this sudden burst in popular vote, GM plans to double the number of models in the Buick line-up. Whether or not this will help the GM company continue to rise at a steady rate can not yet be decided. However, with Buick outselling many popular automaker brands like Lincoln and Lexus it is hard to get discouraged with the brand. After all, GM sure doesn't seem to be with their new Regal sedan that is coming out this month. With the Regal deemed to be smaller than the Lacrosse and targeted for their all-new younger buyers of their sports sedans.
As long as Buick sells continue to rise, and their customers continue to be consistently happy with what they're seeing and buying, it will most likely come to be a good compromise both for the sellers and the buyers.
Buick Beats Lexus? Buick LaCrosse vs. Lexus ES 350
No comments:
Post a Comment